Director, Media Strategy & Planning

Job Description

3Q/DEPT is leading the disruption of the growth marketing industry by turning our clients into market leaders and household names across the B2C, B2B, ecommerce, and FinTech verticals. We’re independent and values-driven, and the way we work reflects our Silicon Valley roots: we're relentless, curious, and accept no limits in driving growth for our clients and each other.
We offer full marketing services including SEM, SEO, social advertising, display, mobile, analytics, CRO, creative, and business strategy. We build and execute strategies to enable clients and our own internal teams to capitalize on opportunities, break through barriers to growth, and lead our respective fields.
We are committed to building and sustaining an environment where everyone feels psychologically safe and valued. We seek frequent, open feedback from our team and we offer company-wide training and regular, open discussions on diversity, equity, inclusion and other social issues.
3Q/DEPT offers employees flexibility with remote, hybrid, and in-office options (depending on team/location).
About You
We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients. This approach to growth marketing, together with staying true to our rich workplace culture, has propelled 3Q/DEPT from humble start up, to a 500+ people strong full-service digital agency.
As such, we are looking for a Director, Media Strategy & Planning who shares this approach and wants to join a talented team of growth marketers. This leadership role is equal parts agency development as well as a strategic client partner. This person will join us as a key member of our Senior Management Team; leading and developing our growth-minded strategy practice, while helping to integrate media planning and strategy principles across other interdependent, cross-functional teams. Working with analytics, creative and client service teams who collectively span multiple vertical B2C and B2B markets.
In this role, you’ll have the opportunity to shape what best in class integrated media strategy, and planning looks like and be in the driver seat in terms of both refining process and driving implementation. You’ll work closely in tandem with the consumer insight and research team as well as the data science & analytics team as part of the broader Intelligence department.
You'll be responsible for:
Leadership:

• Support the establishment and expansion of our Integrated Media Strategy & Planning practice within the Intelligence department
• Actively contribute to our communications planning practice, while steering media strategy and planning practices.
• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our partners business and what makes it tick.
• Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship.
• Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships

Planning:

• Experience leading full funnel media and data driven strategies
• Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
• Participate in new business development and other growth opportunities.

You'll need to have:

• 8+ years of hands-on and leadership experience in cross-channel media planning & activation inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory
• 4+ years of experience in connections and/or communications planning with a paid-owned-earned-shared perspective, while at an agency or client
• Understanding of brand and performance media and the synergy across the two
• Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical.
• Able to understand clients visible and invisible needs
• Strong collaboration, client relationship, and leadership skills
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)

About Us
3Q/DEPT’s unique culture is developed and nurtured by our fantastic people and our core values:
Be Inclusive. We value everyone’s ideas and opinions and commit to building a psychologically safe environment to foster them. Our hiring, communications, and promotions practices reflect our belief that diverse perspectives and equitable and inclusive practices continue to push us and our clients to find new ways to lead.
Act for the Greater Good. We lead with empathy and teamwork. During good times and bad, we are committed to supporting each other, our clients, and our communities.
Own It. We are accountable: to ourselves, to our teams, to our clients. We are proactive, we communicate clearly, and we follow through.
Accept No Limits. We are intellectually curious and resourceful. We constantly challenge the status quo to find or develop innovations that drive breakthrough opportunities for our teams and our clients.
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. We promote work/life balance and encourage constant learning by offering unparalleled training, mentorship, and development for career progression. And perhaps the best, most fundamental part of our culture: authenticity.

• AdAge Best Places to Work 2020, 2021 and 2022
• One of Inc.’s Best Places to Work in 2019 and 2021
• Winner of the 2019 US Search Diversity, Inclusion and Equality Award
• Competitive compensation
• Full benefits including health, dental, vision, a 401K plan and company match, and paid parental leave
• Flexible PTO
• Flexible work-from-home policy
• Volunteer opportunities, team retreats, and lunch seminars

3Q/DEPT 's top priority is the health and safety of our employees, their families and the communities where they live and work. As part of our commitment to health and safety, we require all employees to be fully vaccinated against COVID-19 if they choose to come in to a 3Q/DEPT office, attend company events, and/or work with peers in-person at any site. 3Q/DEPT offers a reasonable accommodation process for individuals who are unable to meet our vaccination requirement due to a disability, medical condition or sincerely held religious belief.
3Q/DEPT is proud to be an equal opportunity employer, committed to evaluating all qualified candidates regardless of gender, gender identity, race, national origin, religion, sexual orientation, genetics, disability, age, or veteran status. Furthermore, we believe optimal results come from operating a meritocracy built upon diversity of thought and background and absolutely devoid of discrimination and hate speech. We do everything in our power, including strict adherence to an anti-harassment policy, to make 3Q/DEPT an inclusive, psychologically safe organization whose employees feel comfortable respectfully sharing their thoughts with each other and our leadership. Our training and mentorship programs help make sure all employees have an equal opportunity to grow and excel.